Why do you need a competitive landscape analysis? A new research document is added in HTF MI database of 86 pages, titled as 'Retail Banking Industry in India 2020' with detailed analysis, Competitive landscape, forecast and strategies. A competitive landscape analysis is a way of identifying and examining your rival’s product offering, social media content, and marketing strategies to improve your own business. The X/Y axis competitive analysis slide is a used by existing companies who plan to enter into an existing market. The main purpose of the competitive landscape chart is to position your company or product against others in the market. This information is then compared to competitors, and the strengths and weaknesses of all parties are compared and contrasted. Based on Product, the market is bifurcated into 1 Axis, 2 Axis, and 3 Axis. Step 1: Select the competitors you want to compare and assign them an axis that starts from the center. Competitive landscape is a business analysis method that identifies direct or indirect competitors to help comprehend their mission, vision, core values, niche market, strengths, and weaknesses. Cloud-based competitor templates are available in Aha! Depending on the audience you will be asked to show a “competitive landscape chart” of your domain and the major players in the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market. . A competitive landscape analysis can include many different pieces of information, including the main services and products the business provides, the annual sales and the market share levels. The x-axis measures price, increasing as you move right, and the y-axis measures value, increasing as you move up. Example Price and Value Comparison. iCrowd Newswire - Jan 20, 2020. There are several benefits for completing a competitive landscape analysis. In this case the basis of competition on the X/Y axes are metrics defined by the users in the existing market. This example examines the preschool competitive landscape. We pull together a list of competitors provided by you, and add to it a few more based on our own research. Analyzing Competitive Landscape. Free competitor analysis templates. A Competitive Landscape Analysis is our fancy way of saying competitor research. My Favorite School is right in the middle between value and price. as part of your free 30-day free trial.. A competitor analysis is an important part of your business plan.Once you have defined the vision for your product and the customer problem you are solving, it is essential to understand the other companies in your market. We pull together a list of competitors provided by you, and add to it a few more based on our own research. View text version. >>> ... • 1 Axis • 2 Axis • 3 Axis. 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